How we flipped the game for THS after a 3-month journey
The Health Shop (THS) is an online supplement store. His goal was to (1) increase sales by 100% (2) decrease ad costs (3) increase ROI (4) increase organic sales (5) monitor competition and beat their marketing efforts.
After a thorough analysis of the previous marketing efforts taken by THS and competitors’ research, a quarter-based strategy that we specially designed for e-commerce businesses.
We launched a set of creative A/B testing experiments to test for new marketing channels, content conversion rate, and targeting options.